The Blueprint for Development and Investment in Culture &
The Recreation and Sport Stradegy for NL
The Premier’s office took a special interest in the design of two landmark documents outlining the PC government’s new direction in cultural policy: The Blueprint for Development and Investment in Culture, and The Recreation and Sport Strategy for NL. The result was two vibrant, dignified publications, true to spirit with compelling graphics and readable charts and tables. The design of the cultural strategy document was based on the reference to “blueprint” in the title, the artwork and photography floating freely in the rhythm of the layout. The impact is powerful and engaging. The Recreation and Sport Strategy for NL publication required strong layout and fresh, energetic visuals. Our ability to make the best of archival materials and uneven photography came in handy. The document successfully conveys the vision of a healthy, confident and vibrant society.